Augmented Reality, Art and Booze? We’re Down!

The world’s leading online art gallery, Saatchi Art, has just launched a WebAR ‘View In A Room’ feature for customers shopping on their mobile web browser. The new AR feature, which is part of Saatchi Art’s latest investment in mobile, allows shoppers of the site to visualise over a million works of art in their own home before they make the decision to purchase it online.

Head coach Frank Lampard awarded a record number of senior debuts to home-grown stars in his first season at the Stamford Bridge helm.

AR technology will allow Gucci to showcase their latest models of watches to lovers of the luxury fashion brand and create an engaging experience for viewers and an opportunity to interact and virtually try on the beautiful watches. 

In this weeks weekly round up of Augmented Reality news, we look at the Covid-19 impact on AR virtual events, a 5G Powered AR tour of a world heritage site, a high fashion and high tech collaboration between Ralph Lauren and Snap Inc. and more. Here's what happened, this week in AR.

The coronavirus has impacted different industries and for the motor industry, allowing customers into the dealership has become increasingly difficult. To overcome this barrier, Ford has developed an AR tool which lets car enthusiasts see how a brand new Ford F-150 pickup would look parked on their drive or shrunk down in their living room without leaving their homes. 

A gastronomic AR tour of the world paved in cheese to introduce their globetrotting pie: "The World 10 Cheese Quattro."

The Nreal Light mixed reality glasses, also known as the U+ Real Glass, are due to be shipped to Korea this month alongside the newly announced Samsung’s Galaxy Note 20.