Latest News

Apple’s Journey To $3 Trillion Market Cap With AR Playing A Pivotal Role

Apple stock has recently reached a market capitalisation of $2 trillion, and Wall Street analysts have already begun discussing how much further it could climb, with one Apple analyst believing it could reach a $3 trillion value, but he's not sure how long it will take.
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The Augmented Reality Indy 500

The 104th annual Indianapolis 500 was postponed earlier this year, with the original date being the 24th May, but the race took place yesterday, on the 23rd August without any fans in attendance. To enhance the fan experience from home on race day, Verizon announced a series of 5G-enabled features.
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Gaode - The Next-Gen Navigation App For Drivers

A China based company AutoNavi has developed a navigation app called Gaode, which is one of the first apps to provide drivers with AR navigation.
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New AR Book Of Jim Henson’s The Storyteller: The Seven Ravens

Felix & Paul Studios latest project is a collaboration with The Jim Henson Company on an AR project called The Storyteller: The Seven Ravens.
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This Week In Augmented Reality News: 21st August 2020

In this weeks weekly round up of Augmented Reality news, we look at Chelsea Football Club’s new AR training app for their future stars of the club, a virtual nail colour ‘try-on’ collaboration between Sally Hansen and Snap Inc. as well as some insider insights, where we tell you the secrets of how to find your perfect new job in XR. All of this and more. Here's what happened, this week in AR.
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New Sally Hansen Nail Colour Try-On Lens on Snapchat

Beauty brand Sally Hansen is paving the way of AR marketing in beauty by becoming the first brand to launch a sponsored virtual nail try-on Snapchat lens in the United States, utilising the SnapML technology that was unveiled at the Snap Partner Summit back in June.
Insider Insights

5 Platforms To Find Your Dream XR Job

Despite a growing need for tech staff, jobs in technology are notoriously some of the hardest positions to both find and fill. Finding hiring companies can often be a challenge, so we’ve put together a list of 5 of the best platforms to find your perfect XR job. 
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AR App Aims To Promote Wokingham’s Cultural Scene

The Wokingham Borough Council, situated in the South of England has appointed a new Arts and Culture Officer, who has created an innovative strategy to boost the arts.