Niantic, makers of the popular AR game Pokémon Go, recently announced the Niantic Planet-Scale AR Alliance which aims to bring together industry leaders and push the limits of AR experiences on 5G forward. 

Augmented reality and computer vision technology have been making huge strides during the past few years and one of the excellent examples is Google Lens’s capability to copy-paste real-world text into an app. Now, a developer at Google Arts and Culture, Cyril Diagne, has showcased a new AR tool that lets users copy and paste real-world objects and place them in their computer.

Polish video game company CD Projekt, is returning to the Witcher universe, with the launch of their new smartphone AR game, The Witcher: Monster Slayer, which merges AR and the real world environment to deliver an immersive gaming experience. 

Apple has announced that they are planning to add augmented reality content as a companion to their TV streaming service in 2021.

In this weeks weekly round up of Augmented Reality news, we look at Apple’s journey to reaching a $3 trillion market cap, with augmented reality playing a pivotal role, Amazon’s launch of an augmented reality room decorator shopping tool, as well as Vodafone’s launch of a web-based augmented reality direct mail campaign with help from WebAR agency Aircards. All of this and more. Here's what happened, this week in AR.

Shopping for furniture online has just got a whole lot easier as Amazon is launching an AR tool which allows you to see how furniture and home decor pieces will look in your home.

In a recent press release, Vodafone, a British multinational telecommunications company, launched an immersive Web AR direct mail campaign with the innovative web-based AR agency Aircards. 

Running alone never seems to push athletes to their true potential, having a training partner seems to be the key to maximising workouts. The Ghost Pacer, is the world's first mixed-reality glasses which projects a hologram of a person you can race against outdoors, all in real-time.