These business AR trends will transform workplaces and industries in the next few years.

COVID-19 is accelerating digital transformation as businesses need solutions to reduce complexity while simultaneously optimising a distributed workforce. 

Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.

Google’s 3D ad format called Swirl meshes programmatic advertising with next-generation content.

AR is still a relatively new technology to many, but understanding what it is and how it works can provide an insight into how AR can enhance the world around us. We’ve compiled a list of top rated AR books that will help broaden your knowledge on the immersive world of AR.

In a recent press release, Web AR Agency, Aircards have announced the release of 4K-AR, their proprietary technology that enables 4K video streaming within Web-based Augmented Reality experiences. To optimize for Web-based Augmented Reality load times on mobile devices, deploying video content within Web AR has typically restricted the use of 4K quality video due to the associated large file sizes. 4K-AR solves this through adaptive bitrate streaming - similar to how buffering video works on platforms such as YouTube and Netflix.

AR-enhanced navigation and 3D stereoscopic displays arriving later this year.

Have you ever seen a chair float across the living room? Placed an imaginary carpet on your floor? Seen your entire dream room through the screen of a tablet or phone?Now through the new and innovative AR technology, a whole room can be imagined into existence without moving a single piece of furniture. Through AR, an object can be projected onto screen via a camera or video, giving a live demonstration of what the furniture looks like and how it fits in a room.