arlier this week, Amazon released a blog post confirming the company has opened a new hair salon in East London to showcase augmented reality and “point and learn” marketing technology, which allows customers to point their phones at a product to get more information.
Set in London’s Spitalfields neighbourhood, the 1,500 square-foot salon gives customers an opportunity to try out new hair colours and capture their new look in a dedicated creative area. Customers will also be able to order products in the salon via Amazon by scanning QR codes.
Over the past few years, Amazon has unveiled a range of brick and mortar stores, including cashierless convenience stores, a supermarket chain, book shops and stores selling a range of best selling products.
Amazon often uses these experiments for short periods of time, learning from them and then moving on, taking that experience into new projects or completely abandoning the idea.
To date, there are no plans to open any additional locations, although Amazon may consider the salon as one of its signature tests.
As lockdown restrictions in the UK are beginning to ease, Amazon salon customers will be offered free face masks and sanitizer, temperature checks and the venue will operate at a reduced capacity. Initially the salon is open to Amazon employees before expanding bookings to the general public in “the coming weeks.”