new augmented reality matchday app uses the latest in AR technology to enable Arsenal fans to bring players into their homes. The innovative concept leverages Sportsbet.io’s matchday rights with the Gunners digitally, recreating the magic of matchday at home.
Augmented Reality Matchday Programme
The app brings together the elements of a traditional matchday programme with an innovative twist which includes interactive AR squad selector that lets fans pick their team for the match ahead, Captain’s Notes from a virtual Pierre-Emerick Aubameyang, player profiles, quick fire interviews and footage from the training ground.
As the majority of football matches from the 2020/21 season were carried out behind closed doors due to the COVID-19 pandemic, the AR programme app allows fans to enjoy one of the key elements of their usual matchday routine from the safety of their own home, keeping fans connected to both the players and the club.
The programme will be hosted on a private Sportsbet.io app and activated via influencers for the remainder of the 20202/21 season. The first two influencer activations went live in April, with world champion freestyler Sean Garnier and Entrepreneur come Gooner, Leo Dasilva.
Arsenal Football Club’s Commercial Director, Peter Silverstone, commented:
“We are always looking for new ways to connect and engage with our global fanbase and give them an incredible experience, whether that’s inside Emirates Stadium or in their own home. Sportsbet.io shares this attitude and approach and it has been fantastic to work together to deliver this new and innovative service to our supporters. Everyone at the club is extremely excited to welcome all our supporters back to Emirates Stadium imminently, but until then this programme is an exciting and innovative way of bringing fans closer to the players, and the action, than ever before.”
Virtual Reality Matchday
This is the second virtual matchday initiative developed by Sportsbet.io for their Premier League club partnerships, alongside the virtual reality stadium tours delivered with Southampton FC.
Founder of the Coingaming Group, Tim Heath said:
“Across all of our Premier League partnerships this season, we have strived to use the latest in tech and innovation to try and bring a little bit of that magic of matchday to the fans at home. We are lucky to have two incredible partners in Arsenal and Southampton, who have got fully behind this mission and helped us deliver some amazing work. We are thrilled to be launching this new AR programme with Arsenal, and can’t wait to make the partnership even bigger and better next year.”