vents around the globe are being cancelled and professionals in the events industry are searching for new and innovative ways to engage their audience and bring their events to life. 

The time is now to start a virtual event revolution and to start and explore the endless opportunities with augmented reality and how it can help to create a new next level generation of virtual events. 

The Augmented reality market is projected to reach $72.7 billion by 2024 and is expected to grow at a CAGR of 46.6% from 2019 to 2024. The most significant factor driving the growth of augmented reality is rising investments in the market, demonstrating that the technology that powers augmented reality is more accessible now than ever. 

Replace Physical Events & Make Them More Accessible 

Replace physical events using Augmented Reality

As businesses and events organisers are still uncertain of when they can launch events without restrictions, there are several compelling reasons to start and plan virtual events over physical ones. Whether your company is looking to recreate an event as an engaging augmented reality experience or provide an event experience to a larger consumer group in locations around the globe, augmented reality can provide a solution. 

A virtual event could be created using interactive 3D exhibition stands that imitate real world spaces and allow your consumer to interact and explore the event from the comfort of their own home no matter where in the world they are.

Events Anytime, Anywhere

Woman drinking coffee using laptop

When planning an event it can be difficult to manage travel restrictions, remote working and busy schedules, to get all the right people in the same place at the same time. 

Remove these barriers by creating an augmented reality experience to deliver an immersive experience directly to the attendees through their smartphone or tablet device so they can interact and explore with your augmented reality event. 

Immersive and Interactive Products and Services 

immersive shopping experiences

Augmented reality has already shown its powers when it comes to engaging consumers in a “try before you buy” augmented reality shopping experience by overlaying virtual products into the real world, for example, trying on sunglasses or placing furniture into your living room.  This use of augmented reality is being used increasingly by businesses as a way to influence the shopping experience.

Why not bring products and services to life with an interactive 3D immersive experience that the consumer can interact with in their own space in real scale. Whether it is a piece of machinery, a car or products and services that need a more in-depth demonstration, augmented reality could help to bring these products to life and increase sales. 

Integrate Augmented Reality Training and Gamification 

augmented reality virtual events training

Studies have shown the enormous benefits that augmented reality can offer as a learning tool. Augmented reality experiences are around three times as memorable as their non-AR counterpart, and deliver double the level of engagement. 

Augmented reality can transform the learning we know today, with the ability to view demonstrations, training and online learning content and deploy them into gamified learning experiences that you can use at a virtual event.  

Augmented reality technology places the user at the centre of the experience, taking their physical location as the backdrop and extending that reality with digital content. It creates an immersive and unique experience similar to a first person gameplay where the player is placed at the centre of the experience. Augmented reality can be used to create games for your business and enhance your virtual event. 

Capture Insights and Analytics 

virtual event analytics

By creating an augmented reality virtual event, you are able to capture, measure and track every interaction with your experience, letting your business take that data and analytics and evaluate the impact of your virtual event against your goals and key objectives. 

Capturing these powerful and insightful analytics will let your business assess the success of your augmented reality virtual event and once this information has been collected, digested and analysed your business can feed this information into their sales pipeline to create and deliver quality leads. 

Find Out More

Integrating web-based Augmented Reality Virtual Events is an outstanding way to increase engagement and reach a wider audience. Start researching web-based Augmented Reality Virtual Event experiences. You can search terms like 'Web AR' on Google to find the best company for the job.

Jun 11, 2020
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