ast night, platinum selling artist Liam Payne delivered a live augmented reality experience for smartphone users ahead of the 2021 EE BAFTA Film Awards on BBC One.

The augmented reality performance was recorded in an AR studio, where Payne donned a motion capture suit, fitted with over 50 sensors, which captured movement and audio data using technology, including 36 cameras and live audio feed.

The data captured was instantly transmitted to the Round AR app as a live gig, where fans could watch the performance on their smartphones.  This saw Payne duet alongside his avatar, which was beamed on stage using EE’s 5G network.

When asked about the AR performance Payne stated: 

“Performing live via my own avatar in thousands of peoples’ homes, gardens and parks across the country, blows my mind… On top of that, opening this year’s EE BAFTA Film Awards - it just feels incredible. I’m really excited by the things you can do in tech right now and I can’t wait to see what we can do next.” 

Chief Executive at BAFTA, Amanda Berry, commented:

“To see Liam opening the show with such an amazing performance tonight was a great moment for EE and BAFTA. EE have supported BAFTA for over 24 years and each year their dynamic and forward thinking ethos continues to elevate the awards.”

Berry concluded by saying:

“It has been a wonderful evening of entertainment and celebration and I am pleased audiences at home were able to enjoy Liam’s AR performance thanks to EE’s innovative technology bringing his avatar to life… A huge congratulations to Liam on a great performance and to all of our BAFTA winners this weekend.”
Apr 12, 2021
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