Porsche is one of the most iconic sports car brands in the world, so it comes as no surprise that the luxury car manufacturer has developed an out of the box web-based augmented reality print marketing campaign to entice readers to find out more about the new all-electric Porsche Taycan.

The Unreal City exhibition, held in London, is the largest public augmented reality festival in the UK. 

CES 2021, has swapped its in person event, usually held in Vegas, for a virtual event this year. Ahead of the event, technology hardware company Lenovo, announced the impending arrival of ThinkReality A3, a pair of enterprise focused AR glasses which will follow in the footsteps of other companies including Microsoft and Epson. 

Players of the mobile augmented reality version of the Minecraft game only have a few months left to play until the game is shut down for good. 

The rumours of Apple launching their first augmented reality device has been whispered since 2017 following a report made by Bloomberg. Now, it appears that Apple is closer than ever to launching their first augmented reality product, thought to be the ‘Apple Glasses’. 

As this year comes to a close, the ar.rocks team looks back at all the groundbreaking augmented reality news we’ve covered. We’ve ranked our top 10 augmented reality experiences of the year, keep reading to see who is number 1!

In this week's weekly round up of Augmented Reality news, we look at PTC’s Vuforia Expert Capture Augmented Reality software which assisted in the manufacturing of 13,000 NHS Ventilators, 8th Wall’s recent update which makes WebAR available across all major iOS apps, as well as Snapchat’s partnership with Google to create an augmented reality version of ‘Year In Search’.

Google has developed a new AR lens within the Snapchat app. The AR experience is an innovative interpretation of Google’s ‘Year In Search’ trends overview.