orsche is one of the most iconic sports car brands in the world, so it comes as no surprise that the luxury car manufacturer has developed an out of the box web-based augmented reality print marketing campaign to entice readers to find out more about the new all-electric Porsche Taycan.
The innovative WebAR print marketing campaign was featured in Vogue, GQ, Emirates Woman and Forbes. Readers could see a traditional advert, which showcased a classic Porsche sports car, which when scanned with a smartphone device, was seamlessly transformed into the brand new all-electric Porsche Taycan.
The campaign is a glowing example of when tradition meets technology, transforming a classic Porsche into the latest all-electric model and combining a classic print ad with futuristic WebAR technology creating an enticing juxtaposition.
The WebAR experience was developed by leaders in web-based augmented reality technology, Aircards, who worked alongside their agency partners Blue Logic Digital to create this innovative campaign. Utilising WebAR enabled readers to quickly and efficiently activate the experience via their smartphone cameras.
Aircards are the industry leading WebAR agency, and are the team behind some of the most impressive web-based augmented reality experiences of 2020, including the Michelob ULTRA Pure Gold AR portal, the Samsung Life Unstoppable live event and EE’s 5G Web AR Experience Featuring Rita Ora.
Augmented Reality is changing the way we connect with customers through print marketing. A 2D image transforms into a 3D interactive experience as a video jumps off the page and into the world around the reader. It’s exciting, it’s fun, and most importantly, it’s memorable. Readers won’t forget the experience, and they won’t forget your brand.