The Good Crisp Company, a new and better-for-you take on the classic canister chip, has launched a web based augmented reality feature on its packaging that will turn The Good Crisp Company canisters into a holiday-inspired winter wonderland, complete with Santa. 

Augmented Reality gaming company Krikey, has recently launched a new AR game in India, named, YAATRA, in collaboration with Jio. Jio led the Series A funding round, taking the total raised by Krikey to $22 Million. 

The 2020 Drum Experience Awards winners were revealed last night during the virtual ceremony, held on Thursday 3 December. 

In this week's weekly round up of Augmented Reality news, we look at Audi utilising augmented reality to increase efficiency in logistics planning, Gucci Beauty launching an augmented reality portal game on Snapchat and In The Spotlight this week is Aircards with the EE Rita Ora WebAR experience.

Gucci Beauty has developed the first Snapchat Portal AR Lens, the immersive Augmented Reality experience launched last Sunday as part of the campaign to promote the company’s Bloom fragrance range in the United States. 

In The Spotlight showcases the best innovations from across the Augmented Reality industry landscape. We point the spotlight on the industry pioneers, the forward-thinking companies and the wizard-like developers who step outside the box to create groundbreaking Augmented Reality experiences.In The Spotlight is WebAR agency Aircards, with their impressive Web-based augmented reality experience with EE which brought Rita Ora into peoples homes for an exclusive performance. 

Premium car makers, Audi utilise Augmented Reality to arrange complex logistics processes by showcasing digital presentations in 3D holograms which are displayed in their actual environment, assisting the planners to effectively evaluate the process. Consequently, prototypes of machinery and equipment are no longer necessary, saving cost and helping the environment. 

The UCCA Centre For Contemporary Art, based in Chaoyang China, has unveiled an innovative art exhibition, dedicated to Augmented Reality, which has been called “Mirage: Contemporary Art in Augmented Reality.”