I

n this week's weekly round up of Augmented Reality news, we look at Audi utilising augmented reality to increase efficiency in logistics planning, Gucci Beauty launching an augmented reality portal game on Snapchat and In The Spotlight this week is Aircards with the EE Rita Ora WebAR experience.

All of this and more. Here's what happened, this week in AR.

Saturday Calendar

Saturday: Goo Goo Dolls Announce The Launch Of ‚ÄúIt‚Äôs Christmas All Over‚ÄĚ An Augmented Reality Movie Musical

The Goo Goo Dolls have announced more details of their upcoming Augmented Reality movie musical ‚ÄúIt‚Äôs Christmas All Over‚ÄĚ which shares the name of their holiday album and the source of their inspiration.

In the movie, the Goo Goo Dolls travel through the past, present and future, searching for the lost Spirit of Christmas. On their search, the band travel through city streets, subways and land themselves on the set of The Ed Sullivan Show, where they perform classic Christmas songs as well as tracks from their holiday album. The message of the movie is that even though we're all being kept apart by our current situation, we're all unified by the true meaning of Christmas.

Read the full article: Goo Goo Dolls Announce The Launch Of ‚ÄúIt‚Äôs Christmas All Over‚ÄĚ An Augmented Reality Movie Musical

Sunday Calendar

Sunday: Walk With Dinosaurs With Nat Geo’s Augmented Reality Instagram Filter

National Geographic has developed a new Augmented Reality experience on Instagram, which allows users to place real life sized dinosaurs in their own home.

Inspired by the National Geographic magazine‚Äôs ‚ÄėReimagining Dinosaurs‚Äô cover story, three Augmented Reality experiences were created with interesting facts about the beasts. First the Spinosaurus and how they lived largely underwater, how the Deinonychus raised eggs like modern-day birds and how the winged Yi qi could glide.

Users are also able to select the selfie mode and share snaps and videos of themselves with the dinosaurs.

The Augmented Reality experience was developed on Instagram’s Spark AR platform, users of Instagram do not have to be following the @natgeo page to interact with the Augmented Reality dinosaurs.

Read the full article: Walk With Dinosaurs With Nat Geo’s Augmented Reality Instagram Filter

Monday Calendar

Monday: Preloaded Awarded £300,000 Contract From Ordnance Survey For The Development Of Augmented Reality Games

Great Britain’s national mapping agency, Ordnance Survey, has announced that it will be awarding Preloaded, a London based gaming studio, a £300,000 contract for the development for a variety of geolocated challenges, trails and special events, which utilise Augmented Reality technology to encourage the public to spend more time outside exploring.

Ordnance Survey‚Äôs ‚ÄėGetOutside‚Äô campaign aims to get everyone outdoors, and as part of the campaign the organisation has contracted Preloaded to create Augmented Reality games, intended to help people discover the best that being outdoors in Britain has to offer, as well as the benefits that outdoor activity can bring.

Read the full article: Preloaded Awarded £300,000 Contract From Ordnance Survey For The Development Of Augmented Reality Games

Tuesday Calendar

Tuesday: UCCA Unveil Augmented Reality Art Exhibition Featuring KAWS, Olafur And More

The UCCA Centre For Contemporary Art, based in Chaoyang China, has unveiled an innovative art exhibition, dedicated to Augmented Reality, which has been called ‚ÄúMirage: Contemporary Art in Augmented Reality.‚ÄĚ

The exhibition has been organised in collaboration with Acute Art and features works that can be seen through the Acute Art app in locations around the museum, alongside the Stey-798 apartment community situated outside 798 Art District’s western entrance. There are several artists taking part in the exhibition, including KAWS, Nina Chanel Abney, Olafur Eliasson, Darren Bader, Alicja Kwade and Cao Fei.

Read the full article: UCCA Unveil Augmented Reality Art Exhibition Featuring KAWS, Olafur And More

Wednesday Calendar

Wednesday: Audi Utilising Augmented Reality To Increase Efficiency In Logistics Planning

Premium car makers, Audi utilise Augmented Reality to arrange complex logistics processes by showcasing digital presentations in 3D holograms which are displayed in their actual environment, assisting the planners to effectively evaluate the process.

Consequently, prototypes of machinery and equipment are no longer necessary, saving cost and helping the environment.

Read the full article: Audi Utilising Augmented Reality To Increase Efficiency In Logistics Planning

Thursday Calendar

Thursday: In The Spotlight: Aircards And The EE Rita Ora WebAR Experience

In The Spotlight showcases the best innovations from across the Augmented Reality industry landscape. We point the spotlight on the industry pioneers, the forward-thinking companies and the wizard-like developers who step outside the box to create groundbreaking Augmented Reality experiences.

In The Spotlight is WebAR agency Aircards, with their impressive Web-based augmented reality experience with EE which brought Rita Ora into peoples homes for an exclusive performance.

To create the experience, the UK’s number one network enrolled the expertise of WebXR agency Aircards to launch an innovative new Web AR experience that features a Mini AR Rita Ora. The campaign is an exciting immersive experience which leverages the power of Web-based Augmented Reality (WebAR), powered by EE, the UK's no.1 5G network.

Read the full article: In The Spotlight: Aircards And The EE Rita Ora WebAR Experience

Friday reality

Friday: Gucci Beauty Launches Augmented Reality Portal Game On Snapchat

Gucci Beauty has developed the first Snapchat Portal AR Lens, the immersive Augmented Reality experience launched last Sunday as part of the campaign to promote the company’s Bloom fragrance range in the United States.

The Augmented Reality portal lens game allows users in the U.S. to walk into the portal and be transported into the GucciBloom Garden of Dreams, virtual environment. Snapchat users can navigate through the lush green labyrinth, searching for the hidden bottles of all five Bloom fragrances, including the newest, Gucci Bloom Profumo di Fiori as they listen to Mazzy Star‚Äôs ‚ÄúFade Into You‚ÄĚ.

The portal features flowing fountains and bright red roses to enrich the experience, when Snapchatters find the hidden perfumes, a shower of rose petals celebrates the win. There are hidden extras, as well as a redirect to the Gucci Bloom landing page.

Read the full article: Gucci Beauty Launches Augmented Reality Portal Game On Snapchat

Friday: Samsung Life Unstoppable Wins B2B Experience Of The Year

The 2020 Drum Experience Awards winners were revealed last night during the virtual ceremony, held on Thursday 3 December.

Experiences are the most effective way in which brands can engage with their audiences and drive both brand awareness and growth and so, The Drum Experience Awards were created to give those behind the scenes the opportunity to take centre stage and celebrate those amazing experiences. This year we saw some great uses of Augmented Reality from award winners.

Read the full article: Samsung Life Unstoppable Wins B2B Experience Of The Year

Posted 
Dec 4, 2020
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