he Good Crisp Company, a new and better-for-you take on the classic canister chip, has launched a web based augmented reality feature on its packaging that will turn [nofollow]The Good Crisp Company canisters into a holiday-inspired winter wonderland, complete with Santa.
As this holiday season may look a bit different from years past, with fewer gatherings and less travel, the brand decided to bring more cheer to families and kids using just one simple motion. For a limited time, and with no special app needed, The Good Crisp Company packaging will transform its canister into animated visions of winter warmth, swirling snow, and even a selfie with Santa. And, it's the very first snack brand to bring this new form of curved-image AR to consumer packaged goods.
CEO and co-founder of The Good Crisp Company, Matt Parry, stated:
"Knowing that Christmas will look, feel and be different this year, we wanted to find a way to spread more cheer through our packaging. This technology is brand new to our consumer, and what better way to launch it than with Santa!"
"Christmas, to us, is one of those holidays that brings so much cheer, fun and love to a family's year, especially kids. As a brand built around family, it was important to us to make sure we stay present as we all navigate these uneasy times."
This December consumers can simply hold their smartphone up to a Good Crisp canister, click on a link from their website, and immediately get a cheerful message from Santa himself. While previous AR campaigns require an app to reveal and navigate, The Good Crisp Company's spreading of cheer comes just by holding up a phone and scanning a QR code. Users can enjoy the holiday scenes, and snap and share selfies from an augmented reality of seasonal spirit that The Good Crisp Company is bringing to life.
"...Now, we're bringing augmented reality, a truly amazing and user friendly technology, to bring an all-new experience to families everywhere. We wanted to be a part of reminding them we can look forward to this time of year, and that the surprise and delight of this season is still very much out there for everyone to share."
The festive web-based augmented reality was developed by the leading WebAR Agency Aircards, The Good Crisp Company worked with Aircards to launch an AR-driven campaign that turns their cans into holiday-inspired winter wonderland, including a visit from Santa who has a very special message.
Commercial Director at Aircards Lewis Collins stated:
“We are absolutely delighted to help deliver this experience on behalf of The Good Crisp Company. With the Covid-19 pandemic, it's important to bring meaningful experiences to consumers, especially during the holiday season. The Good Crisp Company wanted to bring Santa to their customers and we have worked with them to develop an amazing web-based augmented reality experience.”
Aircards are the market leading providers of webAR marketing campaigns and experiences. The company have worked with high profile clients, including EE, Samsung and AB InBev to provide end-to-end Web AR services - from ideation to development and hosting.