In this week's weekly round up of Augmented Reality news, we look at Rita Ora’s Augmented Reality performance in the latest EE campaign as well as the 5G Web AR Experience. We also explore the new true crime app which enables users to explore famous crime scenes through Augmented Reality portals. All of this and more. Here's what happened, this week in AR.
The true crime community has a new Augmented Reality app, created by Hollywood producer and broadcast journalist, Neil Mandt. The app, called CrimeDoor, is an educational content hub, created for users to explore chilling crime scenes.
The new 2021 Cadillac Escalade is a huge, luxury SUV with a price tag to match. Owners of the new Escalade can easily spend a whopping $80,000 to own one, but is it worth the price tag? Well, one of the new features may sweeten the deal - Augmented Reality navigation.
EE’s debut of the iPhone 12 Pro campaign has already been a huge success in demonstrating the power and potential of 5G by offering augmented reality experiences.
NASA is utilising Augmented Reality technology to collect and distribute vital data about the vehicles in our skies, such as drones, to those who need it. Whether the information is needed for managing air traffic, local governance or emergency response, visualising complex data in augmented reality allows for easier awareness and understanding of the operations of vehicles which populate our skies.
EE’s latest campaign demonstrates the power of Apple’s iPhone 12 Pro’s Augmented Reality capabilities thanks to its LiDAR scanner and the EE 5G network.
The City of Cambridge has installed an Augmented Reality exhibit, developed by students, which explores systemic racism. The exhibition was placed in front of the Cambridge Public Library at Joan Lorentz Park earlier this month.