n this week's weekly round up of Augmented Reality news, we look at Rita Ora’s Augmented Reality performance in the latest EE campaign as well as the 5G Web AR Experience. We also explore the new true crime app which enables users to explore famous crime scenes through Augmented Reality portals.
All of this and more. Here's what happened, this week in AR.
Sunday: Spatial Makes Updates Including New Auditorium Environment
Spatial has recently released some useful feature updates for all users on Quest, Hololens, Magic Leap devices, desktop and mobile.
The company is continuously expanding their remote work offering and are seeing a wide range of industries utilising Spatial’s tools, including experiences and training, educational seminars, enterprise product reviews, and even government agencies and medical departments for Covid specific research.
Read the full article: Spatial Makes Updates Including New Auditorium Environment
Monday: Augmented Reality Exhibition Launches At The Cambridge Public Library
The City of Cambridge has installed an Augmented Reality exhibit, developed by students, which explores systemic racism. The exhibition was placed in front of the Cambridge Public Library at Joan Lorentz Park earlier this month.
The exhibit, titled “This Should Not Be”, was created by students at the Cambridge Public Library STEAM Academy, a collaborative between the library and Innovators For Purpose, a local charity which gives young people experience working on real projects.
Manager of innovation and technology at the Cambridge Public Library, Reinhard Engels, stated that the exhibit consists of several posters that are scattered around the library and when scanned with a smartphone, come to life with Augmented Reality technology.
Read the full article: Augmented Reality Exhibition Launches At The Cambridge Public Library
Tuesday: Rita Ora Stars In Augmented Reality Performance For EE's Latest Campaign
EE’s latest campaign demonstrates the power of Apple’s iPhone 12 Pro’s Augmented Reality capabilities thanks to its LiDAR scanner and the EE 5G network. The ad campaign features the face of EE, Kevin Bacon and singer-songwriter, Rita Ora, where an avatar of the singer is seen dancing through London’s iconic skyline while performing her hit single ‘Let You Love Me’.
The ad is set to run on TV and video on demand with highlight spots during Coronation Street, The Voice, I’m a Celebrity Get Me Out of Here, and more. As well as TV the campaign will go live across social media platforms including, Facebook, Instagram, Twitter and Snapchat.
Read the full article: Rita Ora Stars In Augmented Reality Performance For EE's Latest Campaign
Wednesday: Augmented Reality Used To Transform NASA’s Air Traffic Management
NASA is utilising Augmented Reality technology to collect and distribute vital data about the vehicles in our skies, such as drones, to those who need it. Whether the information is needed for managing air traffic, local governance or emergency response, visualising complex data in augmented reality allows for easier awareness and understanding of the operations of vehicles which populate our skies.
Read the full article: Augmented Reality Used To Transform NASA’s Air Traffic Management
Wednesday: EE And Rita Ora Bring 5G Web AR Experience Into Peoples Homes
Now, EE has continued to strengthen their campaign with the launch of an immersive web-based augmented reality experience which features Rita Ora dancing. The Mini AR Rita, was developed by leading WebAR agency Aircards, allowing viewers to see the power of 5G in their home.
It's one thing to watch the entertaining advertisement on the TV, but to experience it in your own home is a next-level marketing strategy. By clicking the link and following the simple instructions, Rita appears, wearing the same gold outfit as the original campaign and performs to her hit single ‘Let You Love Me’. Once the performance has finished, a ‘Discover The Power Of 5G’ button appears which takes you to the EE website to find out more about the 5G coverage offered by the EE mobile network.
Read the full article: EE And Rita Ora Bring 5G Web AR Experience Into Peoples Homes
Thursday: The 2021 Cadillac Escalade's Augmented Reality Navigation System
The new 2021 Cadillac Escalade is a huge, luxury SUV with a price tag to match. Owners of the new Escalade can easily spend a whopping $80,000 to own one, but is it worth the price tag? Well, one of the new features may sweeten the deal - Augmented Reality navigation.
The driver can set a route in the navigation system, and the Escalade overlays graphics on top of the live video stream. Arrows will appear to show the driver exactly where they should turn, moving and changing shape as size as the driver moves closer or further away from key points with both visual and audio cues. The way in which the system has been developed has created an intuitive and slick design, which makes it nearly impossible to miss a turn.
Read the full article: The 2021 Cadillac Escalade's Augmented Reality Navigation System
Friday: True Crime App Lets Users Explore Famous Crime Scenes Using AR Portals
The true crime community has a new Augmented Reality app, created by Hollywood producer and broadcast journalist, Neil Mandt. The app, named CrimeDoor, is an educational content hub, created for users to explore chilling crime scenes.
Users can immerse themselves into real true crime scenes by walking through the Augmented Reality portal door and investigating them, just as detectives at the actual crime scenes did. CrimeDoor aims to illuminate each crime from the victim’s point of view and through partnerships with notable media authorities providing a unique, unbiased, and trusted form of context to each crime scene with access to authentic News Sources.
Read the full article: True Crime App Lets Users Explore Famous Crime Scenes Using AR Portals