John Riccitiello has stepped down as CEO of Unity, a game development tool, following a contentious pricing change that irked gamers and developers.

Legoland's parent company, Merlin Entertainments, is stepping into the augmented reality gaming arena with a twist, incorporating popular TV shows like Paw Patrol and Squid Game into interactive gaming rooms at selected venues.

Snap is pulling the plug on its AR for Enterprise Services (ARES) unit after just six months. Snap's CEO, Evan Spiegel, explained the move to employees, citing a few reasons.

Oklahoma City University (OCU) has joined forces with Apple to usher in a new era of education for Native American Tribes in Oklahoma, focusing on Augmented Reality (AR) and other cutting-edge teaching techniques.

SpaceCatch is making waves in the gaming world with its innovative approach to Augmented Reality (AR) gaming. Despite being officially announced only a few months ago, SpaceCatch has already garnered an impressive following of over 100,000 enthusiasts eager to explore its unique gaming universe.

Using AR technology in pilot training could help Air Forces worldwide deal with the ongoing challenge of recruiting fighter pilots. This innovation can reduce training costs and time, addressing critical shortages in the industry.

The mystery surrounding Apple's involvement in the automotive industry continues, with speculation ranging from intense car development to complete project abandonment. What's certain is that Apple has been delving into car tech, from the widely used CarPlay to newer, more innovative concepts. Recently, an intriguing patent related to augmented reality (AR) windshield technology was filed with the U.S. Patent and Trademark Office (USPTO).

Dublin City Council is making waves with its latest tech innovation, unveiling a cutting-edge augmented-reality (AR) mapping feature that offers users an immersive 3D exploration of the city through the Dublin Discovery Trails app.