Google Creative Lab’s ARCore’s Depth API, which the company had previewed in Dec. 2019, is now available to the public, allowing developers to build smart pathing, occlusion, collision, and more into their AR apps. Lines of Play from Google Creative Lab is pushing their developers creativity and putting their capabilities to the test.

Web AR development agency, Aircards, announces in a press release today, the launch of a new Spatial Analytics tracking feature for use within Web-based Augmented Reality and Web-based Virtual Reality experiences. The new feature will allow for a deeper level of analytic analysis of AR/VR campaigns.

Place virtual outdoor furniture in your home with the click of a button

Kia has announced that they are launching an AR owner's manual dubbed the 'Kia Owner's Manual App' developed in partnership with Google Cloud and Megazone. So the next time you buy a new Kia, it might not have a traditional printed owner's manual.

Pinterest have embedded a new AR ‘Try On’ option into their platform which allows the user to open their smart camera and try on the cosmetics with a face filter. 

TeamViewer’s enterprise-grade Augmented Reality app boasts new ARCore Depth API integration, in what looks like an impressive upgrade to TeamViewer Pilot. The integration will enable more accurate placements of AR annotations, drastically improving user-experience.

As both smart glasses and WebAR become more mainstream, so will a new and exciting form of e-commerce and retail where there won’t just be an alternative to trying on, but a fully interactive and immersive experience.

Apple is pulling augmented reality glasses out of futuristic cinema and into present-day reality. Soon, we can all feel like Tony Stark with his high-fashion AR sunglasses that show messages, notifications, and more. Instead of Stark Industries, however, the real-world tech equivalent, Apple, is developing the crazy cool eyewear. Thankfully, Apple departs from a Stark Industry comparison when it comes to weapons. Instead, Apple "arms" people with the most technologically advanced, useful, and just plain fun devices.