Apple is pulling augmented reality glasses out of futuristic cinema and into present-day reality. Soon, we can all feel like Tony Stark with his high-fashion AR sunglasses that show messages, notifications, and more. Instead of Stark Industries, however, the real-world tech equivalent, Apple, is developing the crazy cool eyewear. Thankfully, Apple departs from a Stark Industry comparison when it comes to weapons. Instead, Apple "arms" people with the most technologically advanced, useful, and just plain fun devices.

If you’re interested in augmented reality you’re probably aware of AR ‘try on’ experiences which use your smartphone camera to show what you would look like wearing clothing, accessories or shoes, to help influence you to buy it. But, have you heard of an AR try out experience? 

Snapchat announce new partners, Siwalu Software, to launch their AI-powered animal recognition technology within the popular social media app.

Consistent updates are regularly made to Spark AR but the latest one features different functionalities that AR developers can use to create more complex filters to entice the user with on Instagram.

No need to stress trying to find the measuring tape, Sony have used their innovative technology to solve one of the most common struggles of TV shopping, measuring. 

TikTok is the new kid on the block of social media but has quickly been noticed by the popular kids like Instagram and Snapchat. And, with over 800 million users worldwide, it’s clear this new kid isn’t moving any time soon. Despite its skyrocketing popularity, TikTok hasn’t posed a significant threat to the other social media mainstays. But that’s about to change.

The Consumer Electronics Show has officially announced that CES 2021 will be taking place as a live, in person event with planning already underway.

The potential of augmented reality (AR) and its benefit to society is becoming more apparent day by day. Most recently, its function as a communication and entertainment tool has taken a huge leap forward during quarantine as more people turned to the use of AR filters and lenses on mobile devices to stay connected in a remote environment.