To help celebrate the global launch of its pop-ups, Burberry has partnered with Snapchat to showcase an in store gamification experience. Snapchat users simply scan the Snapcode embedded in the pop-ups, and are transported into the world of Burberry’s Animal Kingdom and see the animals around them come to life. Users can tap on the toucans to unlock offers and rewards.

Facebook has partnered with Warner Music to create an Augmented Reality effect prior to the launch of David Guetta and Sia’s new single, Let’s Love. 

Burger King are no strangers when it comes to innovative advertising campaigns which bring together audiences from all over the world. Their latest campaign features the brand’s mascot as well as the renowned rapper Lil Yachty, who together took over the MTV Video Music Awards (VMAs) last week, in an AR appearance. 

Augmented Reality, Art and Booze? We’re Down!

The coronavirus has impacted different industries and for the motor industry, allowing customers into the dealership has become increasingly difficult. To overcome this barrier, Ford has developed an AR tool which lets car enthusiasts see how a brand new Ford F-150 pickup would look parked on their drive or shrunk down in their living room without leaving their homes. 

A gastronomic AR tour of the world paved in cheese to introduce their globetrotting pie: "The World 10 Cheese Quattro."

British rapper, singer, composer and entrepreneur Tinie Tempah performs on top of Burger King’s iconic Whopper sandwich to perform his latest single ‘Whoppa’ in a fun and entertaining AR experience from BBH London and Dimension Studios. 

The Covid-19 pandemic has dramatically changed the world in just a few months and to overcome some of the barriers, the technology sector has been forced into hyperdrive to develop and deliver effective solutions that enable the rapid transition to remote working and communications, the events industry and safe reopening of businesses.