Apple hosted the iPhone event on Tuesday and introduced its latest iPhone models, the iPhone 12 Pro and 12 Pro Max. Amongst other features, the latest smartphones sport the new LiDAR Scanner, which has been specifically designed for enhanced and more immersive Augmented Reality experiences. 

Amazon has found an innovative way to entertain their customers with the boxes that arrive on their doorstep. The company has transformed their packaging which now comes to life with the help of their Augmented Reality app. 

Hyundai Mobis, the 7th largest automotive supplier in the world, has announced this week that it has awarded a significant investment in UK based Augmented Reality Heads-Up Display (AR HUD) company Envisics. 

Snapchat have launched the new feature, Local Lenses, which is one of the first large scale, persistent and collaborative uses of Augmented Reality to date.

The US Army has showcased the first Augmented Reality goggles designed for service dogs, which will allow them to receive orders from a distance. The Augmented Reality technology was developed by the company Command Sight, which is managed by the US Army Research Laboratory. 

Due to the Coronavirus pandemic, trick or treating and Halloween parties may be cancelled this year, but that doesn’t mean you can’t have some spooky fun.

A new cross-border company, Ulster Touring Opera, has just launched and is based in Belfast Ireland. The company’s aim is to bring world class performances of famous works to audiences in the nine countries which collectively make up the region of Ulster.

Google is expanding its features within the Live View, the Augmented Reality mode of Google Maps which lets you see directions as visual overlays over the real world through your smartphone camera as information is captured through your mobile camera’s viewfinder.