Google has followed the gigantic footsteps of John Hammond, but in a way that won’t result in people getting stuck in dinosaurs’ teeth. Instead of roaming our real world, Google has figured out a way for dinosaurs to roam in augmented reality. Now, you can see a Tyrannosaurus Rex in your driveway or a brachiosaurus towering over trees in your backyard. 

Google Creative Lab’s ARCore’s Depth API, which the company had previewed in Dec. 2019, is now available to the public, allowing developers to build smart pathing, occlusion, collision, and more into their AR apps. Lines of Play from Google Creative Lab is pushing their developers creativity and putting their capabilities to the test.

Web AR development agency, Aircards, announces in a press release today, the launch of a new Spatial Analytics tracking feature for use within Web-based Augmented Reality and Web-based Virtual Reality experiences. The new feature will allow for a deeper level of analytic analysis of AR/VR campaigns.

Place virtual outdoor furniture in your home with the click of a button

Kia has announced that they are launching an AR owner's manual dubbed the 'Kia Owner's Manual App' developed in partnership with Google Cloud and Megazone. So the next time you buy a new Kia, it might not have a traditional printed owner's manual.

Pinterest have embedded a new AR ‘Try On’ option into their platform which allows the user to open their smart camera and try on the cosmetics with a face filter. 

TeamViewer’s enterprise-grade Augmented Reality app boasts new ARCore Depth API integration, in what looks like an impressive upgrade to TeamViewer Pilot. The integration will enable more accurate placements of AR annotations, drastically improving user-experience.

As both smart glasses and WebAR become more mainstream, so will a new and exciting form of e-commerce and retail where there won’t just be an alternative to trying on, but a fully interactive and immersive experience.