Pinterest have embedded a new AR ‘Try On’ option into their platform which allows the user to open their smart camera and try on the cosmetics with a face filter. 

TeamViewer’s enterprise-grade Augmented Reality app boasts new ARCore Depth API integration, in what looks like an impressive upgrade to TeamViewer Pilot. The integration will enable more accurate placements of AR annotations, drastically improving user-experience.

As both smart glasses and WebAR become more mainstream, so will a new and exciting form of e-commerce and retail where there won’t just be an alternative to trying on, but a fully interactive and immersive experience.

Apple is pulling augmented reality glasses out of futuristic cinema and into present-day reality. Soon, we can all feel like Tony Stark with his high-fashion AR sunglasses that show messages, notifications, and more. Instead of Stark Industries, however, the real-world tech equivalent, Apple, is developing the crazy cool eyewear. Thankfully, Apple departs from a Stark Industry comparison when it comes to weapons. Instead, Apple "arms" people with the most technologically advanced, useful, and just plain fun devices.

If you’re interested in augmented reality you’re probably aware of AR ‘try on’ experiences which use your smartphone camera to show what you would look like wearing clothing, accessories or shoes, to help influence you to buy it. But, have you heard of an AR try out experience? 

Snapchat announce new partners, Siwalu Software, to launch their AI-powered animal recognition technology within the popular social media app.

Consistent updates are regularly made to Spark AR but the latest one features different functionalities that AR developers can use to create more complex filters to entice the user with on Instagram.

No need to stress trying to find the measuring tape, Sony have used their innovative technology to solve one of the most common struggles of TV shopping, measuring.