With the advances in smartphone technology, we are all used to having an abundance of latest news and endless information at our fingertips. So it comes as no surprise that the sale of newspapers has been on a steady decline, especially in the last 20 years. However, businesses and marketers are thinking of new and innovative ways to stand out and engage a new generation of broadsheet buyers and access a still huge market of readers.

With the covid 19 pandemic, shoppers may be feeling a little reluctant to head out shopping. But Dior have found a way to offer their customers a shopping experience, all from the comfort and safety of their home. 

Squad is collaborating with Snap Inc. to utilise Camera Kit and integrate Snap’s Augmented Reality capabilities into the Squad app to develop a new creative social outlet, when the world is socially distancing. 

This Halloween will be a little different due to the Covid-19 pandemic, with more people looking to games and in-home scares rather than trick or treating, to get their halloween kicks. 

In this week's weekly round up of Augmented Reality news, we look at the Michelob ULTRA Pure Gold WebAR portal experience which transports consumers to Yosemite. The L.A. Dodgers and Golden Road WebAR face filter to celebrate the World Series win as well as the upgrades to the Friday Night At Freddy’s augmented reality game. 

With Covid, Halloween is set to look a little different, where more people look to games and in-home scares rather than trick or treating, to get their spooky halloween kicks.

L.A. Dodgers fans all over the globe celebrated the team’s first World Series since 1988 after beating the Tampa Bay Rays 3-1 to secure a 4-2 win in the best-of-seven championship.

WebAR portal experience to take consumers to the beautiful Yosemite landscape complete with flowing waterfall, campfire and ice cold pack of Michelob ULTRA Pure Gold.