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In this week's weekly round up of Augmented Reality news, we look at Snapchat transforming Carnaby Street into an AR experiment, Amazon turning their packaging into an interactive AR experience as well as Apple’s event which showcased the iPhone 12 Pro’s LiDAR Scanner for enhanced AR. All of this and more. Here's what happened, this week in AR.

augmented reality news

Saturday: US Army Trial Augmented Reality Goggles For Service Dogs

The US Army has showcased the first Augmented Reality goggles designed for service dogs, which will allow them to receive orders from a distance. The technology was developed by Command Sight, which is managed by the US Army Research Laboratory. 

Service dogs can move ahead and scout for potential hazards and explosives, but they need instructions. The goggles were created to allow their handlers to direct them, safely out of harm's way.  The Augmented Reality goggle creators have been awarded more funding to develop a wireless version of the product, which should be far more practical than the initial, leashed version.

Read the full article: US Army Trial Augmented Reality Goggles For Service Dogs

augmented reality news updates

Sunday: Snapchat Transforms London’s Carnaby Street Into An Augmented Reality Experiment

Snapchat have launched the new feature, Local Lenses, which is one of the first large scale, persistent and collaborative uses of Augmented Reality to date. 

The first Local Lenses is called City Painter. The idea is simple but effective, by using the camera on the Snapchat app to view Carnaby Street, City Painter allows Snapchatters to spray great fountains of red and blue paint above Carnaby’s shops, decorating the bricks with predesigned graffiti murals. Anyone on the street can see others spraying their paint, and users can battle to cover the shops in their colours.

City Painter represents a basic example in the development of Augmented Reality, with an ideology that every wall, building and street can have a digital copy, which could be utilised by every industry from gaming to advertisement. 

Read the full article: Snapchat Transforms London’s Carnaby Street Into An Augmented Reality Experiment

AR news

Monday: Hyundai Mobis Invest In Augmented Reality HUD Solutions For Vehicles

Hyundai Mobis, has announced this week that it has awarded a significant investment in UK based Augmented Reality Heads-Up Display (AR HUD) company Envisics.

AR HUD is the next generation feature for vehicles, with safety and convenience being paramount. The AR HUD connects driving information with the road ahead in real time and projects that information onto the vehicle’s windscreen in the driver's line of sight. 

Hyundai Mobis, confirmed it has been making aggressive investments in electrification and autonomous driving over the past three years, demonstrating its focus on actively discovering and developing next generation technology for in vehicles.

Read the full article:  Hyundai Mobis Invest In Augmented Reality HUD Solutions For Vehicles

AR news October

Tuesday: Amazon Augmented Reality App Transforms Packaging Into Interactive Experiences

Amazon has found an innovative way to entertain their customers with the boxes that arrive on their doorstep. The company has transformed their packaging which now comes to life with the help of their Augmented Reality app. 

To activate the Augmented Reality experience, download the app on either an iOS or an Android device, and scan the QR code which can be found on the side of the box to launch the AR experience which features a pumpkin. The interactive pumpkin design has been released just in time for Halloween. Users can draw on the side of the box and see their pumpkin designs come to life. It’s another way Amazon is encouraging shoppers to get creative with their packaging as part of the “Less Packaging, More Smiles” initiative. 

Read the full article: Amazon Augmented Reality App Transforms Packaging Into Interactive Experiences

Augmented Reality News October

Wednesday: In The Spotlight: 8th Wall Curved Image Targets

In The Spotlight showcases the best innovations from across the Augmented Reality industry landscape. We point the spotlight on the industry pioneers, the forward-thinking companies and the wizard-like developers who step outside the box to create groundbreaking Augmented Reality experiences.

In The Spotlight is 8th Wall, a cross-platform development solution for building AR experiences with their brand new, first-of-its-kind Curved Image Target technology.

Read the full article: In The Spotlight: 8th Wall Curved Image Targets

AR News

Thursday: Apple Host The iPhone Event, Showcasing The iPhone 12 Pro’s LiDAR Scanner For Enhanced Augmented Reality

Earlier this week Apple hosted the iPhone event, introducing its latest iPhone models, the iPhone 12 Pro and 12 Pro Max. Amongst other features, the latest smartphones sport the new LiDAR Scanner, which has been specifically designed for enhanced and more immersive Augmented Reality experiences. 

Snapchat is to be one of the first companies to utilise the latest technology in its iOS app for LiDAR powered Lens. 

The addition of LiDAR technology, can be utilised by app developers to create accurate depth maps of a scene for object and room scanning, as well as speeding up Augmented Reality experiences so they feel more instantaneous. These enhancements provide improved home design tools, virtual shopping experiences and Augmented Reality games.

Read the full article: Apple Host The iPhone Event, Showcasing The iPhone 12 Pro’s LiDAR Scanner For Enhanced Augmented Reality

Augmented reality

Friday: Vuzix Blade Upgrade Augmented Reality Eyewear

Vuzix Corporation, a leading supplier of smart glasses and Augmented Reality technology and products, have announced that the Vuzix Blade Smart Glasses have been upgraded, boasting new features which make it easier for wearers to seamlessly integrate the Smart Glasses into everyday life. 

The recent improvements made to the Vuzix Blade represents a step in the right direction for the wearable technology industry. Items such as smartphones and Bluetooth headsets have become part of our everyday lives and the upgrade to the Vuzix Blade Smart Glasses becomes more practical for everyday use. 

As the population becomes more reliant on smart technology for both professional and personal use, there is a greater need for seamless access to the digital world and to make the experience seamless, wearable technology is the way forward. 

Read the full article: Vuzix Blade Upgrade Augmented Reality Eyewear

Posted 
Oct 16, 2020
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