Google has collaborated with Disney and Lucasfilm to create an Augmented Reality experience, featuring the Star Wars Character, Din Djarin -The Mandalorian. 

The Christmas holidays are approaching, and what says “It’s Christmas!” more than Coca-Cola’s iconic red truck coming into town. However, this year looks very different from previous years due to the pandemic and with events cancelling and social distancing rules in place, the Coke Caravan has been cancelled this year. 

Nintendo has rolled out a recent update to Animal Crossing: Pocket Camp, the mobile alternative to Nintendo’s popular social simulator, introducing two brand new Augmented Reality features which marries the Animal Crossing world with the real one. 

Panasonic Automotive has recently announced a revolutionary collaboration with Phiar, developers of spatial AI and Augmented Reality technology. 

In this week's weekly round up of Augmented Reality news, we look at Rita Ora’s Augmented Reality performance in the latest EE campaign as well as the 5G Web AR Experience. We also explore the new true crime app which enables users to explore famous crime scenes through Augmented Reality portals. All of this and more. Here's what happened, this week in AR.

The true crime community has a new Augmented Reality app, created by Hollywood producer and broadcast journalist, Neil Mandt. The app, called CrimeDoor, is an educational content hub, created for users to explore chilling crime scenes.

The new 2021 Cadillac Escalade is a huge, luxury SUV with a price tag to match. Owners of the new Escalade can easily spend a whopping $80,000 to own one, but is it worth the price tag? Well, one of the new features may sweeten the deal - Augmented Reality navigation. 

EE’s debut of the iPhone 12 Pro campaign has already been a huge success in demonstrating the power and potential of 5G by offering augmented reality experiences.